Requirements and Features of Content Development

To ensure that the content created using a CMS is of high quality and meets the expectations of its audience, it is important to note the end-user’s requirements and features available on CMS. A content management system (CMS) is a software application that allows users to create, manage, and publish digital content, such as web pages, blog posts, and images.

Requirements refer to the tickbox lists that govern the behavior and actions of users within a CMS. These requirements may vary depending on the nature of the intended website. For example, a CMS may have norms that require all content to be written in a clear, concise, and engaging manner, with appropriate use of headings, subheadings, and bullet points to make the content easy to read and understand.

Features, on the other hand, are standard functions provided by the CMS that help users achieve the desired outcomes or goals. These should be standard and should not produce additional charges to the user. These may include optimizing content for search engines, ensuring accessibility for users with disabilities, and maintaining consistency in branding and messaging.

CMS Requirements

  • How often will the website be updated?
  • Would you publish serialized content, such as blogs and news releases, on a regular basis?
  • Will you require in-the-moment updates?
  • Will your material require version control?
  • Are you going to have a sizable editorial staff with several user groups?
  • Will you require a workflow for approvals?
  • What further features do you want from your platform?
  • What specialized knowledge do you have on staff?
  • Are reusable content and layout templates necessary?
  • Can you afford the initial outlay and continuous upkeep?

CMS Standard Features

A CMS could also offer options for individualization or targeted advertising. One-to-one marketing refers to a website’s capacity to modify its advertising and content to a user’s particular attributes utilizing data a user supplies or a website collects. For instance, if a user searches for digital cameras on popular search engines like Google, firms that offer digital cameras may appear in advertising banners rather than businesses that sell gardening supplies.

  • search engine optimization-friendly URLs;
  • integrated and online help, including discussion boards;
  • group-based permission systems and security;
  • full template support and customizable templates;
  • easy wizard-based install and versioning procedures;
  • admin panel with support for multiple languages;
  • minimal server requirements;
  • integrated file managers; and
  • integrated audit logs.

Best Practices for Content Development Guidelines

1. Publish Community Guidelines

Setting up precise criteria and making sure they are obvious are essential components of community guidelines for high-quality content. Be careful to specify what kind of language, conduct, and material are acceptable and undesirable.

Transparent rules and guidelines should be frequently evaluated to make sure the activities are appropriate. There isn’t a content moderation strategy that works for everyone. When writing it, keep the reader in mind.

Make sure these rules are visible to users by including a link in the website footer or the navigation menu. Moreover, users should be informed of these rules upon registration. To ensure that the rules and the repercussions of breaching them are apparent, be sure to cover various languages if required.

2. Establish Protocols for Actions

Provide clear and effective penalties for violating the norms of moderation, such as the following:

  • editing content
  • content deletion
  • Temporary access restriction
  • persistent access restriction

Determine specific timelines for suspensions, such as one month for one infraction. The seriousness of the content should determine the actions or repercussions that should be included in the guidelines. Determine the content that, in the most extreme circumstances, should be reported to the authorities.

3. Reward System

Consider recognizing members for their accomplishments and inspiring them to get more involved in the community. Consider utilizing badges like “top contributor” or “top fan”

Users might be more engaged and motivated to contribute if they feel appreciated.

4. Don’t be a Snowflake

The natural reaction is to delete any criticism that can damage a brand. Although making these remarks can appear wrong, doing so might help you stay transparent with other people.

Nobody anticipates a business to have just favorable reviews, but they are interested in how a business responds to and handles commenters. People will believe a business is transparent and really interested in serving its clients if they witness it handling complaints and answering consumer questions.

Choose the critical remarks that can be kept. Delete insulting remarks, but addressing consumers through complaints about products or corporate errors may be quite effective.

Moderators of the content can address these remarks and provide remedies. Businesses should rectify errors and address problems right away.


To establish norms and guidelines in a CMS, it is important to involve all stakeholders, including content creators, editors, and administrators. This can be done through training sessions, workshops, or documentation that outlines the expectations and requirements for using the CMS. Regular reviews and updates to these norms and guidelines can also help ensure that they remain relevant and effective over time.

Overall, norms and guidelines are essential components of a successful CMS, as they help ensure that content is of high quality, consistent, and meets the needs and expectations of its audience.

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