Creating Analytics and Search Console Accounts

It is important to set up a Google Analytics and Search Console Account (formerly Web Master) whether you have an already established Website or you are just starting with one. These two would be really helpful in establishing your digital property online. You can do this part while in the process of creating your website or after.

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.

To measure a website, you first have to create a Google Analytics account. Then you need to add a small piece of JavaScript measurement code to each page on your site. Every time a user visits a webpage, the tracking code will collect pseudonymous information about how that user interacted with the page.

Search Console is a tool from Google that can help anyone with a website to understand how they are performing on Google Search, and what they can do to improve their appearance on search to bring more relevant traffic to their websites.

Search Console provides information on how Google crawls, indexes, and serves websites. This can help website owners to monitor and optimize Search performance.

Setting up a Google Analytics Account

Head over to the Analytics landing page. Login to your Google Account if needed. Your first step is to set up an Analytics account. Establish a property if you don’t want to make a separate account for this website. For instance, if a different company operates this website, you might wish to register a different account.

  1. Click New Account in the Account column of Admin.
  2. Provide your account name. You may choose which information you share with Google by configuring the data-sharing options.
  3. To add the first property to the account, click Next.

Creating a Property

  1. You may skip to Step 2 if you are coming from the “Setting up a Google Analytics Account from above. Otherwise, continue on
    • In Admin, under Account Column, click the Create Property button.
  2. Provide the property’s name (such as “My Business, Inc. website”), reporting time zone, and currency.
  3. Choose information that best describes your Property (Business Size, and purpose of your Analytics)

Setting up a Google Search Console Account

  1. Go to the Google Search Console website.
  2. Click on the “Start Now” button on the top right-hand side of the screen.
  3. Sign in to the same Google account you used for your Analytics registration if you aren’t already signed in.
  4. Once you’re signed in, you’ll see a page that asks you to add a property to Search Console. Enter the URL of the website or app that you want to monitor and click the “Continue” button.
  5. You’ll be asked to verify that you own the property you’ve added. Google provides several methods for verification, such as uploading an HTML file to your website, adding a DNS record to your domain name, or using Google Tag Manager. Choose the method that works best for you and follow the instructions to complete the verification process.
  6. Once you’ve successfully verified your property, you’ll be taken to the Search Console dashboard. From here, you can access a wide range of data and tools to help you monitor and improve your website’s performance in Google search results.

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