Commonly Created Content

Using commonly created content is the greatest strategy to get visitors and search engines to your website or social media page. Your CMS should be regularly updated and must be educational. Lastly, it should have entertaining forms of material. Diversifying your content kinds might also help your company stand out from the numerous other websites fighting for the attention of your clients.

The act of coming up with subject ideas that are appealing to your audience, developing written or visual material around those ideas, and then making that information available to your audience via a blog, video, visuals, or other content forms is known as content production.

Why is Content Creation Important?

The pinnacle of inbound marketing is content production. By producing content, you may engage readers in meaningful ways, give out free and helpful information to your audience, and draw new visitors to your website.

  • Almost 40% of marketers say content marketing is an essential part of their marketing strategy. 81% say their company sees content as a business strategy.
  • B2B marketers have data that says content marketing is a successful tool for nurturing leads (60%), generating revenue (51%), and building an audience of subscribers (47%).
  • Content equals business growth.

Content equals business growth. So, let’s get started with the types of content you can create and then review your content strategy.

Commonly Created Content

  • Blogs and Articles
  • Podcasts
  • Videos
  • Visuals

Blogs and Articles

Blog postings are one sort of content production (just like what you are reading right now). By the written word, blogs may instruct, amuse, and inspire their readers. The posts that appear when someone puts a query into Google are often blog entries.

Blogging is worthwhile, and according to 56% of marketers, it is their most successful content approach.

Yet focusing your attention and writing might be difficult. Here are some tried-and-true suggestions for blog content development, in addition to articles with opinions and postings with product announcements.

Commonly Created Blogs

Education-related blogs are among the most well-read ones. There are a few things you should consider if you want to utilize your blog as a teaching tool.

It’s a good idea to begin with a straightforward topic. Choose a specialized subject that individuals in your sector could be interested in learning more about rather than a general one.

For instance, instead of discussing the fundamentals of website design, discuss how to create the home page for a car dealership.

As you begin creating how-to blogs, keep the following in mind:

  • Short sentences and paragraphs with a clear structure should be used. This will make it simpler to follow your directions.
  • If at all possible, steer clear of technical jargon and utilize examples to clarify new knowledge.
  • Remember that your instructions should be simple enough for a novice to follow, so avoid skipping stages or providing shortcuts.

These tips should help your readers learn and bring you more traffic and interest in your educational content.

Pacing and Scheduling

Posting several pieces at once can benefit your followers and advance your site. A series often lasts for a predetermined amount of time. The series can either be released every day or on a specific day each week or month.

You may simply repurpose the material that a series produces for different channels. For instance, if you have a social media blog, you might publish an ebook, podcast, or video based on a blog series you wrote on Instagram Reels.

It is straightforward to completely examine a given issue using this method. It helps you position yourself as a thought leader and for creating both internal and external ties.


Podcasts are similar to radio broadcasts. Nonetheless, anyone may create and release a podcast. This implies that experienced and inexperienced podcasters are vying for the same audience’s attention.

In 2019, 73 million Filipinos spent an average daily time of 9 hours and 45 minutes on the internet watching videos and vlogs, streaming music, and listening to online radio stations and podcasts. (Rappler)

When the listener loves the host and wants to learn something from them, podcasts are much more enjoyable to listen to. Further suggestions for creating podcast material are provided in the following paragraphs.

Commonly Created Podcasts

An excellent podcast would often focus on a fantastic concept and then develop it with expert and audience input. Both informative podcasts and podcasts that tell stories are well-liked.

When starting your first podcast, make sure to stick to a regular posting schedule. Also, it’s a good idea to use the same format for each episode.

Aside from that, it’s about being true to yourself.

Self-Help and Self-Improvements

The focus of this podcast’s material is your career background. Include case studies and other real-world examples in this subject, please.

Keep in mind that the people who are listening to you have varied interests and frequently have varying levels of expertise in the sector. Hence, provide advice that you believe your listeners might use individually as well as insights for a variety of listeners.


Knowing who to interview is the first step in adding influencer interviews to your podcast. Don’t only choose the most well-known names. Choose intriguing visitors instead who can benefit your listeners.

Make sure to investigate your guests before you ask them any questions, too. For instance, the well-researched questions the host of the YouTube program “Hot Ones” asks each famous guest contribute to the show’s popularity (while eating spicy chicken wings, yum!)


Video marketing is a kind of content production that is growing in popularity every year, whether you want to upload videos to YouTube or social media. Each type of video has a purpose in your content strategy, whether it be short or long. Thus, make sure to generate ideas for both categories of content.

According to 86% of marketers who use video, it is efficient in generating leads. For everyone involved in content development, unique video marketing is a crucial tactic.

Let’s discuss some additional smart suggestions for producing video content.

Commonly Created Videos

Tutorials: Video formats are also quite popular for how-to material. Keep your steps brief and detailed if you want to produce an effective instructional video. While you shouldn’t overlook any information, you also don’t want to saturate your audience with it.

Provide easy-to-follow visual instructions to aid learning, and at the conclusion, include a clear call to action.

Engaging with the comments on these videos is another smart move. This might inspire you to create more videos by reassuring your audience that you are available if they have more inquiries.

Repurposing: Using words from your most popular blog as the narration in another short video concept. Long blogs are excellent material for video series.

For your social media postings, you may also segment essential themes from blogs into bite-sized videos (known also as Short Form Content).

Add your videos to your blog articles after that. This enables readers of your site who find it through search engines another way to get the information they need.


You might wish to upload creative graphics in your blog entries or on social media. They may take the form of screenshots, infographics, photos, GIFs, memes, or photography.

Often, a graphic designer or a design tool is needed to complete this form of content development.


Picture and image-based postings are the content formats organizations employ most to improve audience engagement.

When you begin to develop visual material, be sure you have a firm knowledge of the essentials. They consist of:

  • Choose the appropriate example to support your point.
  • Consider composition
  • Employ contrast and color
  • Simple is best.

Visual Storytelling

Fast narrative works really well with visual content. Always remember to show, not tell as you begin to explore storytelling.

Consider presenting a tale about accomplishing a challenging sales objective. A photograph of a sales representative conversing on the phone won’t convey the same message as an image of the same sales representative climbing a sizable mountain.

To accentuate the action and drama of each scenario in your photos, try to use the environment, the subjects’ attire, the lighting, and the motion.

Content Planning

Without a plan, a drawing, or a mission statement, you wouldn’t begin construction on a home, a sculpture, or a business. So, no material should be created without a plan. Otherwise, you run the danger of losing track of your goal.

A content strategy covers everything from brand and tone to how you’ll market and ultimately repurpose your material. Let’s walk through the process of making your content plan step by step.

Setting Goals

Your content strategy should be focused on your marketing goals, much like a typical marketing campaign would be (which should, in turn, be derived from your company goals).

As long as they are SMART goals, your objectives might be anything from getting more website traffic to generating more leads to everything in between. Increasing organic blog traffic by 25% in the upcoming quarter is an example of this type of aim.

Social Media

3d render of social media icon collection

Social media may be used to market content even though it is primarily a relationship-building tool. Finding the ideal ratio between self-promotion, the dissemination of informative content, and enjoyment is key. The platforms Facebook, Twitter, Instagram, YouTube, and Snapchat are all excellent for producing and disseminating pertinent material on. It’s important to adapt that material to the platform.

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